Product creation in Internet marketing is getting stiffer and stiffer nowadays owing to tough competition between Internet-based businesses. Putting up a new product requires plenty of brainpower and finances along with an ability to take risk. With that, even if you have the product well-set already, you have to position it strategically in the Internet landscape for others to notice. You should get the interest of Web users and turn them to actual customers. Aside from the usual physical products, many different products that thrive well on Internet marketing include E-books, membership sites, and video lectures.

The long and difficult process of product creation begins with ideas. They are easy to get – compared to the effort that comes with analyzing the market for that idea. Before the idea turns to a product, businesses often spend money, even amounting to millions of dollars, to ensure the success of the new product that emerges from an idea. Businesses undertake many types of market research and surveys before releasing their products to the public. Now, you may think that because your business is small, you can’t afford research or you don’t have to do research; you can and you should. The Internet allows you to disseminate materials needed for your market study to many people at once without your having to spend a cent.

It is a common maxim in business: Look at your destination first before mapping out your journey. So what are the goals you intend to accomplish with your product creation ventures? The everyday travails of your business may make you forget the end in sight. On the other hand, prepare to entertain new developments that come to your mind in your product creation. Your conception of a product may have started this way, but a few tweaks here and there along with some market research results and it ends up another way. Take it as the result of a creative process, not as a failure to reach your goal. After all, your product creation activities are intertwined with a long-term goal that you should strive to sustain at your utmost: profit generation. So if your less profitable initial idea evolves to a more profitable product, be thankful!

With your product made up already, start doing some aggressive Internet marketing. A product purchase typically comes after more than five times a customer is exposed to an informative call-to-buy message. Thus it is important to get the contact details, like the e-mail address, of potential customers who are on the brink of a sale. Use the results of your market research to determine the demographics to which you should concentrate your marketing efforts.

With consistent product creation, you can make an inventory of your products that you can market in due time. Just keep making products – the moment you succeed in making and marketing a product, customers are surely wanting more from you, so give it to them. Keep them on your side through constant product creation.

One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.

If you do not have a good idea of who your target audience is, chances are slim that you will be successful in Network Marketing. That being said, one of the best ways to ensure success is to know why that target audience will want to join your business opportunity to work from home. Why did you join to be a representative of your company? You will be shocked to know that everyone, including yourself, joins Network Marketing for one of two reasons.Reason #1 – Hype. Unfortunately, the model for nearly every home based opportunity is to demonstrate how easy it is to make millions of dollars simply by making a list of family and friends and sharing a product or business opportunity with them. We have all seen the breakdown. You get 5, then they get 5, and so on. This idea looks so good on paper that it seems like a fool proof way to get rich.Reason #2 – Greed. There is nothing wrong with wanting to make a great living doing what you love and helping people in the process. For most people, they really convince themselves they love it because they are tired of being broke. The MLM opportunity has the old lottery appeal where you do not have to work very hard to make a lot of money. We all want that, right?Well unfortunately, building any kind of home based business (networking or otherwise) is real work. What makes it even more difficult is that most companies will not tell you their trainings will not really make you rich. They have the potential to make you wealthy if all the fruit lines up, but most people give up before things happen.Companies love to make distributors believe there is no better time than the present to ride the current wave of success right to the bank, but the problem with that is that there is always opportunity. The success depends on the individual and the better you know that person, the better you can help them succeed. How do you do that? Keep reading.Make sure everyone you sign up to do a home based business understands that they probably will not build a massive organization with their friends and family. The need to find a target audience. It is a statistical fact that has been proven time and time again. It is OK to let them know they are in business, but becoming wealthy in Network Marketing will require an understanding of marketing to only those who have a want, need or desire for the opportunity.What does that mean? It means that you want your prospects to spend their time with a target audience, people who are already looking for and are in need of what they have. It is a waste of time trying to leverage a pre-existing relationship with a group whom they can then pitch with their products and services or opportunity. Anyone they sign up into their business out of sympathy or guilt will not hang around for very long.Prepare to encourage any new enrollees that most of the education and training provided by the parent company is geared toward branding the company and will probably drain their wallets faster than they can fill it. Big events and monthly meetings are great for inspiration and networking, but not so great for building their home based business. The techniques taught at these seminars are for the good of the company as a whole and do little to make the independent distributor wealthy.Proper education for Network Marketing must be provided by mentors who are not associated with the home based business they represent. This means taking yourself and your prospects out of the inner circle that shelters you from the real world and getting down to the basics of marketing for any product, not just the ones you represent. This way if your company ever goes under, you will be armed with the education to market another product or service properly.Your prospects do not want to spend tons of money in order to start a home based business. If they did, they would have bought a McDonalds franchise before ever showing interest in being a part of your organization. Do not advise them to spend lots of money on expensive leads and company and upline internet systems with a so-called turn-key approach to getting rich. In most cases, they do not work and you will find people quitting with nothing positive to say about you.Treat people with the same respect you want to be treated with and they will stick around to help you build a huge home based business organization. The best way to do this is to arm yourself with the mindset of a leader and offer proper marketing education as well. When you take away the greed and the hype, you will find that your prospects are grounded in reality and this is what will make the difference between success and failure.